The Berlin-based IVANMAN brand was established in 2010 and shows seasonally in both Berlin and Zagreb. Through various partnerships, IVANMAN has also been showcased in New York City, Paris, Belgrade and Minsk, respectively. The design focus of IVANMAN is the perfect cut, working with old classic forms but transforming their feel with an ironic nod to the zeitgeist. Designer Ivan Mandzukic’s label was formed via his understanding of shape and form. His dynamically contrasting colour concept intertwines with the sensuality of different fabrics. Oversized shapes interact with close-fitting silhouettes, traditional bespoke tailoring is used for sportswear, and Neoprene is used alongside pure new wool. Despite such unexpected contradictions, the pieces retain a traditional silhouette that makes them highly wearable.
Ivan Mandzukic’s passion for combining elaborate men’s wear and sportswear in a new style gives the collection a highly personal touch. He utilizes high-end fabrics, and fair-trade manufacturing practices, providing a signature style that appeals and excites his diverse yet niche customer base. What is important to the company are the origins of the fabric and fibers used, with a special focus on merino wool, which has helped IVANMAN retain its unique high-end look. The horsehair/merino hybrid, for example, appears as an elegant textile fusion for men’s wear. At IVANMAN, the fabric is taken into consideration and thought through from the very start, as every fabrics demands its own particular design. Thus, the IVANMAN team is constantly looking at ways to develop and learn more about the material and how to create innovations within this textile field.
The designer personally sews his key pieces in order to experiment with specific fibers. Via these fabrics manipulations and new treatments, IVANMAN presents a new perspecive on older, even outdated silhouettes which gain a new wearability. Thanks to the close proximity of his production site in Poland and knitting manufacturer in Berlin, the company remains dynamic and capable of making fast decisions. IVANMAN’s main sales point is Berlin, followed by Montenegro, Croatia and Slovenia, where his celebrated international fashion shows have gained him brand recognition. Ivan Mandzukic was elected Fashion Ambassador of Croatia, which has also boosted sales immensely since 2012. The designer went on to win the prestigious Who’s Next Prêt–à–Porter award in May 2012 and subsequently showed in New York for Nexus.